THE ACADEMY FOR FUNDRAISING
TRAINING PROGRAM
INTRODUCTION TO MAJOR GIFTS
FUNDRAISING
(Three Part Training Seminar for Organizations New
to Fundraising)
SESSION A: Major Gifts Campaign: The Basics
• Board Responsibility in Fundraising
• Statistics Graph: Who Gives Money???
• Getting Over the Fear of Asking
• Twenty Common Questions
SESSION B: Creating a Structure for Your Major Gifts Campaign
• Create a Fundraising Plan
• Determine Your Gift Range/ Donor Pyramid
• Breaking Down Your Donor List
• Record Keeping
• Identifying Prospects
SESSION C: The Application of Theory: Donor Solicitation
• Fundamentals of a Good Letter
• The Close
• Role Play: Phone and Face to Face Solicitation
• Building Relationships with Donors
THE Academy For Fundraising Training A LA CARTE PROGRAM MODULES
• How to Improve Your Annual Campaign
• How to Motivate Your Board in Fundraising
• Board Responsibility in Fundraising
• The Art of Cultivation: Practical Ways to Build Relationships
With Your Donors
• How to Create a Budget from Scratch
• Refresher Courses for Board Members and Staff
• Getting Over the Fear of Asking: Dealing With Anxiety
• Identifying Prospects: Acquisition of New Donors
• Customized Role Plays: Phone and Face to Face Solicitation
• Special Events for Fundraising: From House Parties to Flea
Markets
• Record Keeping
• How to Conduct a Major Gifts Campaign
• Fundamentals of a Good Letter: Annual, Direct Mail, Major
Gifts
• How to Create a Fundraising Plan: Planning, Gift Range/ Gift
Giving Pyramid
• How to Maximize Your Donor List
• Case Statement: Review and Analysis
For more information, please contact the Center, at info@responsiblefunding.org.
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